THE SUMMER SALE

Huge Discounts on Summer Favorites

New Arrivals

Best Sellers

TRENDING SHOPS

Shop our hand-picked curated line of this season’s hottest trends by collection.

Festival Season

The Western Edit

Online Exclusives

The Graphics

Visit Our Store

Discover our entire curated collection for your closet and home at our historic downtown boutique.

149 E. Wisconsin Ave, Oconomowoc, WI

Let's Be Friends

And that’s a wrap, ATL 🍑 That was the fastest

And that’s a wrap, ATL 🍑 That was the fastest I’ve ever shopped - but it felt good to back in a market environment + seeing all the trends and inspo! I’m so excited for y’all to see what I have coming in!

A little BTS at Atlanta Apparel today! A quick sne

A little BTS at Atlanta Apparel today! A quick sneak peek of a few of the fabulous finds coming to the boutique soon!

Can we just take a minute to admire this “lavend

Can we just take a minute to admire this “lavender mist” color that is taking over this season! It feels like this season’s fresh + feminine take on pink! Come shop today, open 10-6pm.

Happy Sunday friends! The sun is shining and it’

Happy Sunday friends! The sun is shining and it’s a great day to shop all of the new Spring arrivals! Open today 12-4pm.

Thank you all so much for coming out to shop yeste

Thank you all so much for coming out to shop yesterday!! It was so fun to be back in the shop + chatting with you all. Grab your girlfriends and pop in to see all the new things today, open 10-5pm.

Progress is slow + steady at the shop this week tr

Progress is slow + steady at the shop this week transforming into a magical Spring space. This may be my favorite (& most creative) floor set to date. I’m so grateful for all of you allowing me these few days to pour into the shop, creating inspiring displays and refreshing our store experience! We can’t wait to shop with you on Friday, open 10-6pm.

🎀 Just had to share the most precious pics that

🎀 Just had to share the most precious pics that @timmerlyphotography captured of the girls during our Valentine’s mini shoot. I’m so happy I’ll have these keepsake images of the girls 🥹 If y’all haven’t DM’d Meg about the vday minis - I would highly recommend 😉

THANK YOU all for showing up and supporting our ep

THANK YOU all for showing up and supporting our epic sale of the year yesterday! It was an absolute blast & I hope y’all had a great time scoring some major deals! 🫶🏻 The shop will now be CLOSED to reset for Spring and will reopen on FRIDAY with alllllll the fresh new arrivals!

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